The Spanish language is celebrated on International Spanish Language Day, which takes place annually on April 23rd.The day was chosen to pay homage to the great Spanish novelist, poet and playwright Don Miguel Cervantes Saavedra, who passed away on April 23rd, 1616.In Spanish speaking regions throughout the world, events and activities are held in celebration of the Spanish language and culture.Readings of one of Saavedra’s most acclaimed novels, Don Quixote, are a common staple of honoring classic Spanish literature on this date.
With approximately 400 million speakers to date, the Spanish language is among the top three of the most widely spoken languages in the world.It is an official language in up to twenty countries.As one of the most phonetic languages, Spanish is one of the more accessible languages to learn due to the fact that much of Spanish vocabulary is pronounced the way it ‘looks’ or is spelled.This has contributed to the steady 8% annual growth in Spanish speakers/learners, especially among younger people.
JR Language is delighted to join Spanish speakers worldwide in celebration of the Spanish language.With the steadily growing popularity of Spanish language, the need for high quality Spanish translation/interpretation services grows as well.We are thankful to our Spanish translators and interpreters for their hard work and consistent delivery of high quality services to our clients.
Pan American Day and Pan American Week in the United States is observed by Presidential proclamation on April 14 and the week thereof. This observance commemorates the First International Conference of American States in 1889-90, which created the International Union of American Republics. Pan American Day and Week also commemorates the diplomatic ties and relations of the United States with the other countries of the Western Hemisphere, including Latin America.
Each year Pan American Day and Pan American Week set the moment when Americans of all ages and nationalities can strengthen the bonds of friendship. Americans from one end of the continent to the other, come to know each other better through special observances, classroom projects, club programs, plays and pageants, parades and social events.
As part of the National Hispanic Heritage Month festivities, the Rochester Hispanic Business Association held the annual luncheon on September 25; acknowledging the work and public service life of one of our own. This year, it was an honor to celebrate the nomination of LaBella Associates CEO, Sergio Esteban. A Rochester resident for more than 2 decades, Sergio shared many kind words that touched all of our hearts. His years of dedicated work on many causes made him the Hispanic Person of the Year 2012.
As many other companies at the event, JR Language, had a booth showcasing their translation services, notably their Spanish translation and localization services. While at the exhibition, we had the opportunity to interact with other companies and members of the community.
The Spanish language is one of the common denominators of the Rochester Hispanic Business Association. As Spanish speaking members of the Hispanic community, we unite as one, regardless of our background: Argentina, Puerto Rico, Venezuela, Spain, and the Dominican Republic, among others. The Hispanic Person of the Year is an uplifting award that celebrates great personalities, commitment to good values, and recognizes hard and selfless work.
Let’s continue to rejoice in the success of our community and help each other in the pursuit of a better world!
National Hispanic Heritage Month is celebrated in the United States from September 15 to October 15. This time-frame was chosen in 1968 by President Lyndon Johnson to acknowledge the Independence Day of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. During this period, Mexico, and Chile also celebrate their Independence, and Columbus Day falls within the 30-days time-frame.
As a translation agency, and a part of the Hispanic Community in the United States, JR Language celebrates the Hispanic culture every day through high quality Spanish translation services and professionally localized documents for the Spanish market. Our mission is to help our clients communicate effectively with the Hispanic community to create long-lasting relationships.
Before the celebration ends, we want to celebrate the National Hispanic Heritage Month by recognizing all the translators, linguist, interpreters, project managers, and business people who help bridge the gap between Spanish speakers and the rest of the world.
On October 12, 1492, Christopher Columbus stepped foot on the new world broadening the known world. However, he never realized in his lifetime that he had arrived to a new continent. He always thought he had made it to India, and as a result of this error, the native population was named Indians.
After Columbus discovered America on October 12, 1492, other trips were organized by the Spanish Crown. But, it was Américo Vespucio who realized that they had discovered a new continent and upon his discovery, he named the land after him: América.
For the Hispanic members of JR Language who live now in the United States, it was interesting to discover that Columbus Day wasn’t as prominent here as in their native countries, namely: Argentina, Venezuela, Mexico, and Puerto Rico. In most Latin American countries Columbus Day is a National Festivity, always celebrated on October 12th, and both the public and the private sector have the day off, whereas in the United States is more of a moved holiday in Observance of Columbus day were the banks are closed and it is celebrated with “shopping discounts”. We presumed the importance Latin American countries give to this date is the result of its colonization history with Spain.
Another interesting fact of Columbus Day celebration is that in many countries it is also used to celebrate el “Día de la Raza” (Day of the Race, not use due to the racists connotations the phrase might imply) as a symbolic recognition of the discovery of the new world or what it is also called “the encounter of two worlds”. That connotation happens mainly in Hispanic countries, likewise, it is fascinating to see how the celebration has evolve differently in each country including Spain, were it is celebrated as the day of Hispanic culture or the Hispanic world.
We are proud of our Spanish heritage and we celebrate it every day by delivering high quality Spanish translations and localization projects. We hope we can continue helping our clients in their efforts of opening their world to the Hispanic community. We celebrate Columbus day! ; We celebrate Hispanic Culture Day! And any special day that brings the people of the world together to rejoice on the meaning of culture and its importance.
It is not a secret that the U.S. Hispanic community is growing, as predicted in 2000. Being the only sector of the American population with growth of 2.5 (Replacement Value), according to the U.S.Census, Hispanics are the largest and fastest growing minority in the United States. As a consequence, the younger generations of Hispanics are an appealing target audience that will boost the consumer base of any product or industry.
We would like to share some statistics that will illustrate the allure of this segment for the American and global market:
- Internet Search: 33.3 million visits were made to top websites by U.S. Hispanics
- U.S. Politics: 5 party nominations for the U.S. Senate
- Advertising: 31.1 million dollars spent by top 50 advertisers reaching Hispanics in the U.S.
By the end of 2011, the Association of Hispanic Advertising Agencies’ report indicated “consistent investment on Hispanic marketing (15%) and high levels of overall top-line revenue growth.”
Evolution in technology and diversity of platforms, particularly in social media and Internet, are giving new challenges to Hispanic media users, prompting Spanish- Language TV networks, magazines and advertisers to hone new skills to connect and stay in the radar of the Hispanic population according to the decisions and patterns this users exhibit.
In this line, it was seems as “relations are extremely important for Latinos online and studies reveal that, especially in purchasing decisions, friends’ recommendations precede other factors in decision making due to the fact that Latinos revolve around tightly knit networks.” As a consequence, relationships built with Hispanics have more potential to subsequently drive more traffic and business to your website and company. It might be worth to capitalize on connecting with them through social media platforms.
According to HispanTelligence, the research division of Hispanic Business Inc.,(link no follow) the cities that receive more advertising budget for Hispanic marketing in TV, radio and print are (in order of importance):
Even though TV, radio, newspapers and, magazines are very important mediums to reach Latino buyers, significant growth of internet advertising investments in 2011 indicate that internet and social media are ready to be embraced as part of the Hispanic marketing plans and, that there is a good strategy in motion to transform it into an effective and efficient tool to target the Hispanic market.
Are you in tune with the changes? What are you doing or what would you do differently? We would like to read your comments.
From Christina Aguilera launching her Spanish album “Mi reflejo” in the year 2000 to “Dora, La Exploradora” taking over Nickelodeon, it is evident that the presence of the Spanish language in the United States has become indeniable. The United States is the second-largest Spanish speaking country in the world, surpassed only by Mexico and Hispanics are the fastest-growing linguistic minority in the country. Furthermore, there is now a large variety of Spanish being spoken in the United States; the profile is changing and Hispanics are migrating to non-traditional states, which has contributed to publications such as the Enciclopedia del español en los Estados Unidos(Encyclopedia of Spanish in the United States).
The Spanish language is here to stay and U.S. companies are making their moves to captivate this growing market. According to a study by ImpreMedia, the largest Spanish newspaper company in the U.S., 60% of all Hispanics are online, which represents an enormous potential growth to the digital publishing sector. While many Hispanics are bilingual, studies show that half of them prefer to access media in Spanish. And, since according to the 2010 Census the average Hispanic is 10 years younger than the non-Hispanic, it could represent a huge opportunity to appeal to the younger generations and establish consumers for years to come. Companies such as CNN and Yahoo saw the advantage of incorporating Spanish Language and have integrated into their websites a localized version with CNN en Español and Yahoo en Español. The interest of connecting with the different Spanish communities is even more apparent in the marketing strategy of companies like McDonald’s, who have a localized Facebook page for the Hispanic population with themes and topics germane to different Spanish-speaking countries.
For our translation agency, the Hispanic market and the Spanish Language are very important in our work. It is the heritage of many of the members of our team; we know the market and we enjoy working in multiple translation and localization projects for that section of the American community. JR Language recognizes the importance of the Hispanic population: our Spanish blog and Spanish websiteare testaments to our efforts to improve communications with the Spanish community all over the world, and particularly amid the “cultural revolution” occurring in the United States.
On April 23rd we celebrate the Spanish Language Day in commemoration of the death of one of the most important and influential novelist, poet and playwright, Miguel de Cervantes Saavedra author of The Ingenious Gentleman Don Quixote of La Mancha, whose work is considered among the most important in the world’s literature.
Cervantes died in Madrid, on April 23rd 1616. That same day and year, Inca Garcilaso de la Vega (Peruvian historian and writer) died in Córdoba, Spain. The death of these two eminent writers coincides with the date of William Shakespeare’s death (reason why the UNESCO declared this day as the English Language Day). However, both deaths did not occur on the same day because Britain was still using the Julian calendar, whereas Spain had already adopted the Gregorian calendar.
Still, in honor of this coincidence, in 1995 UNESCO established this date as the International Day of the Book, and the Spanish and English Language to promote reading, publishing and the protection of intellectual property through copyright.
We have the pleasure of welcoming Yuisa González to the JR Language Translation’s team. She is from Puerto Rico, has a Master in Translation and a Bachelor in Foreign Languages. She is a native Spanish speaker who also speaks English, Italian, Portuguese and French. Her working language pairs are: English-Spanish; Italian, Portuguese and French into Spanish. Yuisa started in the world of translation after she decided not to pursue a career in International Law.