The news about Apple not anticipating the tremendous demand for products in China made me think about how pent up demand in China is a huge opportunity for American companies looking to expand.
By 2015, China will surpass the United States in ecommerce market size, to RMB 2 trillion (US$320 billion) according to the Boston Consulting Group. The middle and affluent classes are rapidly changing their purchasing behavior to include new sales channels such as the internet, creating opportunities for recognized brands, and for market pioneers that can establish a brand in the current emerging landscape.
At JR Language Translations, we see a growing trend with our clients who realize this opportunity, and ask us for help to enter into the Chinese market. From universities marketing to aspiring students who are looking for an American education, to small businesses exporting products and services to China, the trend has been growing at double digits for the last three years.
The typical cycle starts with the translation of a few brochures and case studies, then the translation of a website, to the complete localization of contracts and service manuals. Some clients are not aware of the different dialects and writing forms of Chinese, so we always work with them to select the most appropriate for their target market.
On the other hand, many companies are still thinking about what to do, leaving the opportunity for growth on the table for other businesses to establish their foothold. We see these times as a second opportunity to jump in early into the Internet.
Tell us about your experience with the Chinese market, or if you have questions contact us and we may be able to help.