Your website plays an important role in the success and image of your business. So chances are you’ve invested substantial resources into perfecting its look, message, and ultimately its ability to sell your products. And, by now, it should be doing a great job. However, it still has tremendous unrealized potential.
Think about it. Even if your award-winning site is coming in at the top of all the search engines, it’s still missing a huge amount of potential customers. So, what’s the most effective way to reach them? Break the language barrier! Even if your focus is on domestic sales…it doesn’t matter. The web is a multilingual environment.
Let’s look at some numbers:
- Over 60% of Internet users speak a native language other than English.
- Hispanics are the fastest growing ethnic group in the U.S. They reached 16.3% of the total population by the end of 2010.
- People are three times more likely to buy a product available to them in their native language.
Knowing this, what’s the best investment you could make for your website today? The answer is a customized, search engine optimized, professional website translation.
Beware! Some companies are lured into using computer translations. This is risky business. Your company may save a few dollars with the initial investment but at a considerable cost to your image and sales. Translation is much more than changing words–– it’s about understanding your target audience. Culture matters. Respect this truism and your website will increase your bottom line.
That’s where professional translation agencies, like JR Language, come in.
Professional translation agencies offer complete translation solutions. They use professional translators who work in their native language and understand the variations in pronunciation, word usage, and range of cultural sensitivities across markets. This means, your business receives translation appropriate to the nuances of that particular language and culture.
You’ll get peace of mind knowing your company’s branding efforts, sales pitch, and copy will be accurately translated and localized for your target audience. This effort will increase your customer base, expand your business, and boost your profits.
Remember: website translation is a key marketing strategy for today’s successful businesses.